By Bill Roberts
Many think that marketing is advertising; it is not.
Marketing is a science that involves many aspects of the buying and selling transaction far before the sale and after it occurs. Marketing must be conducted by a professional in order to obtain the right results. The graphic is an example of some of the key elements involved in marketing. Many think that marketing is advertising; it is not. Marketing is the intersection where Selling, Advertising, and Promotion intersect in a Venn Diagram. Marketing is central and integral to selling, advertising, and promotion, for without the discipline of marketing there would wasteful spending on ineffective campaigns. By knowing the purchasing habits of your target market, you will focus valuable resources on consumers most likely to be customers. This is where a marketing professional can direct you to your profitability.